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Information
Humanrace x Lore Bathing Club
Humanrace: CATCH YOUR BREATH.
Humanrace x adidas: EVO SL ‘Earth’
Humanrace: LV Men’s SS26
Humanrace: HAVE A GOOD DAY.
Humanrace: LV Men’s FW25
Humanrace: Holiday 2025
Humanrace x Dover Street Market
Humanrace: LV  Men’s SS24 
Humanrace: Spring 2024
Humanrace: LV Men’s FW24
Humanrace: Holiday 2023
Humanrace: LV Men’s Pre-Fall 2024
Humanrace: Campaign at Casa Bosques Pension
Humanrace x Selfridges
Highsnobiety: E-commerce Social Identity 
Milk Studios: Editorial Direction

2025

Ella Jayes is a  brand communications lead with a background in editorial storytelling. She is currently Head of Content and Communications at Humanrace by Pharrell Williams, overseeing the brand’s creative and cultural expression.

Ella Jayes
ella.jayes@gmail.com

Los Angeles, San Francisco, Paris, Milan, New York City
NEW:Humanrace x Lore Bathing Club

New York City, USA
Lore Bathing Club
November 2025
Brand Activations
+ Partnership 


Led concept, communications, and launch for Humanrace’s partnership with Lore Bathing Club, the brand’s official skincare sponsor. Oversaw event production, content, and guest list for pre-opening press sessions introducing new product and the collaboration through co-branded sauna and cold plunge experiences. Partnered with Gem Home to develop a custom menu and drinks, and managed all storytelling, PR, and partnership execution across channels.

01.Humanrace: CATCH YOUR BREATH.

Ibiza, Spain
Casa Jondal
July/September 2025
Brand Activation + Content 

Images: Arale Reartes
Video: belledenuit
Led concept, communications, and launch for Humanrace’s cold plunge and breathwork activation at Casa Jondal, in partnership with adidas. Oversaw brand storytelling, press, and social rollout, and hosted the brand’s first lunch at Casa Jondal.

02.Humanrace x adidas: EVO SL ‘EARTH’

Bend, Oregon
Painted Hills
September 2025

Catskill, New York 
Piaule
September 2025 Brand Activation + Content


Images: Liam MacRae
Video: Bijan Sosnowski



Led brand concepting and event experience for Humanrace x adidas Earth Evo SL launch. Collaborated on campaign creative direction and talent selection, overseeing brand alignment and narrative. Designed and produced the upstate activation—from naming and programming to facial treatment development with Dr. Elena Jones—curating guests, practitioners, and the full experience.
03.Humanrace: LV Men’s SS26

Paris, France
Centre Pompidou
June 2025
Content

Images: Lily Brown

Collaborated with Team Pat McGrath to capture skincare and beauty moments backstage at Pharrell Williams’ Louis Vuitton Men’s Spring–Summer 2026 show, overseeing brand presence and storytelling for Humanrace.
04.Humanrace: HAVE A GOOD DAY.

Milan, Italy
Salone del Mobile
April 2025 Brand Activation + Content 

Video + Images: Spring Studios
Led global communications and brand storytelling for Humanrace’s “HAVE A GOOD DAY.” campaign at Milan Design Week 2025. Oversaw concept development, press, and launch across three activations—the immersive USM Modular Furniture installation at Spazio Maiocchi, Reborn Pop-Up Spa at Four Seasons Milano, and Terroir Milano takeover—bridging design and well-being through Humanrace’s holistic philosophy.
05.Humanrace: LV Men’s SS26

Paris, France
Musée du Louvre
January 2025 Content

Images: Sirui Ma
Video: Yashaddai Owens
Art Direction: David Bate
Collaborated with Team Pat McGrath to capture skincare and beauty moments backstage at Pharrell Williams’ Louis Vuitton Men’s Fall–Winter 2025 show, overseeing brand presence and storytelling for Humanrace.

06.Humanrace: Holiday 2025

New York City, New York
December 2025
 Content

Images: Brian Kanagaki
Art Direction: Teddy Tron
Set Design: Jentz Zirbel
Developed the storytelling and concept for Humanrace’s 2025 Holiday Campaign, leading brand narrative and creative direction across product still-life visuals. Collaborated with the art director, photographer, and set designer to bring the campaign’s ethos to life.

07.Humanrace x Dover Street Market

Paris, France
Dover Street Parfums Market
June 2024

 Brand Activation + Content

Images: Isak Berglund Mattsson-Mårn, PLAINSIGHT
Art Direction: Teddy Tron 
Design Direction: David Bate
Animation: Ewan Leslie
Supported creative storytelling and event production for Humanrace’s collaboration with Dover Street Market. Partnered with the art director on campaign visuals and narrative, and produced the in-store launch event—overseeing guest list, catering, and on-site experience in collaboration with the PR team.

08.Humanrace: LV Men’s SS24

Paris, France
UNESCO
June 2024
Content

Images: Isak Berglund Mattsson-Mårn
Design Direction: David Bate
Collaborated with Team Pat McGrath to capture skincare and beauty moments backstage at Pharrell Williams’ Louis Vuitton Men’s Spring-Summer 2024 show, overseeing brand presence and storytelling for Humanrace.
09.Humanrace: Spring 2024

Global
March 2024
Content

Art Direction: Teddy Tron
Design Direction: David Bate
Images: Nikki McClarron, Brian Kanagaki, Anton Gottlob, Hailey Heaton, Jack Bool, Sirui Ma, John Divola, Zamar Velez
Concepted and curated Humanrace’s Spring 2024 storytelling campaign, commissioning a collective of photographers to interpret the season through their own lens. Led artist outreach, briefing, and narrative development to shape a unified brand vision.
10.Humanrace: LV Men’s FW24

Paris, France
Foundation Louis Vuitton
January 2024
Content

Images + Video: Nicolas Kuttler, Ella Jayes
Art Direction: Teddy Tron
Design Direction: David Bate
Graphics: Jonny Lu
Collaborated with Team Pat McGrath to capture skincare and beauty moments backstage at Pharrell Williams’ Louis Vuitton Men’s Fall-Winter 2024 show, overseeing brand presence and storytelling for Humanrace.
11.Humanrace: Holiday 2023

Global
December 2023
Content

Interviews: Ella Jayes
Art Direction: Teddy Tron
Design Direction: David Bate

Interviewees: Alessandra Garcia Lorido, Aweng Chuol, Carlisle Aikens, Dr. Elena Jones, MD, Lena Waithe, Maggie Rogers, Mahina Florence, Mike Pak, Olaolu Slawn, Trevoh Chalobah  Led storytelling and interviews for Humanrace’s 2023 Holiday Campaign, “Giving.” Curated and conducted conversations with athletes, actors, models, doctors, activists, artists, and community members—shaping the campaign narrative through their personal reflections on generosity and connection.
12.Humanrace: LV Men’s Pre-Fall 2024

Hong Kong, China
Avenue of Stars
November 2023
Content

Images: Elton Fung
Video: Luke Casey
Audio: Max Dindinaud Ferrere
Art Direction: Teddy Tron
Design Direction: David Bate
Collaborated with Team Pat McGrath to capture skincare and beauty moments backstage at Pharrell Williams’ Louis Vuitton Men’s Pre-Fall 2024 show, overseeing brand presence and storytelling for Humanrace.
13.Humanrace: Skincare Campaign 

Mexico City, Mexico
Casa Bosques Pension
Februrary 2023
Content

Images: Adriana Glaviano
Video: Yashaddai Owens
Design Direction: David Bate
Supported production and casting for Humanrace’s Mexico City campaign shoot, capturing on-set social content and assisting the creative team throughout the execution.
14.Humanrace x Selfridges

London, England 
Selfridges
November 2022
Brand Activation + Content

Images: Ciesay, Dre Rojas, ✻UNCANNY
Design Direction: David Bate
Captured content and supported storytelling for Humanrace’s launch with Selfridges in London. Produced event coverage across the collaborative dinner at Bistrotheque, adidas World Cup Viewing Party, Pharrell in-store visit, and Selfridges Cinema panel.